SimplyFert, the ex-hub, no-frills fertiliser range from Ballance Agri-Nutrients, has expanded its range and distribution network as it seeks to grow share a year on from launch.
The range, launched to Ballance Agri-Nutrient shareholders last September, has now added SustaiN, the co-operative’s best-selling nitrogen inhibitor fertiliser, to the 25 core Ballance nutrients on offer.
Customers collect fertiliser directly from selected Ballance hubs, with Foremans Rd in Christchurch and Kapuni recently added to its Mount Operations, Maru Street in Mount Maunganui, Timaru and Awarua locations.
SimplyFert Business Manager Courtney Nimmo, who also runs a 450-hectare sheep, beef, and arable farm in South Otago with her partner Sam, says competition is healthy when it serves the best interests of New Zealand farmers.
“While we recognise that most Ballance Agri-Nutrients shareholders value our full-service offering, SimplyFert responds to the changing needs of farmers. As a farmer, I want to see more options, even if it means disrupting ourselves,” she says.
Courtney adds shareholders appreciate the option to purchase high-quality, bulk fertiliser and choose what's best for their operation, leveraging New Zealand’s largest fertiliser distribution network.
“Many SimplyFert customers have their own transport options, so the ex-hub model means they can optimise their loads to town by backloading with nutrients for the next crop.
“SimplyFert is about understanding and offering what our wider Ballance shareholders need, whether that’s service, advice or on farm solutions as well as more ways to provide more cost-effective nutrients,” she says.
SimplyFert is available to Ballance Agri-Nutrient’s 16,000 shareholders through direct ex-hub collection and requires minimum of ten tonne order. To find out more visit https://simplyfert.co.nz/simplyfert/en/NZD/how-it-works
SimplyFert Business Manager Courtney Nimmo, who also runs a 450-hectare sheep, beef, and arable farm in South Otago with her partner Sam, says competition is healthy when it serves the best interests of New Zealand farmers.