Feed to farmers faster

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The wholly-owned subsidiary of Ballance Agri-Nutrients, SealesWinslow has made the investment to lift its service and manufacturing and distribution capabilities to better meet the needs of its customers.

November 27, 2014

Feed to farmers faster

SealesWinslow is celebrating as its $10 million upgrade to get feed to farmers faster nears completion. The investment has predominantly focused on its Morrinsville feedmill and distribution centre, officially opened last week, and includes improvements to its counterpart facilities in Ashburton and Wanganui.

The wholly-owned subsidiary of Ballance Agri-Nutrients, SealesWinslow has made the investment to lift its service and manufacturing and distribution capabilities to better meet the needs of its customers.

Speaking at the official opening at Morrinsville, Ballance Chief Executive Mark Wynne said the investment was another way the co-operative was supporting farmers to lift production and productivity.

“The Government has ambitious goals to double primary sector exports by 2025 and we all know about the growing demand for food in emerging markets where wealthier consumers are spending more on what they eat at home and more on eating out.

“We need to increase production from the same amount of land, and leave that land in better shape than we found it for future generations. Taking advantage of these opportunities starts on the farm with well-fed animals reaching their full potential. Good nutrients in the soil and in feed are the key.”

Ballance General Manager Animal Nutrition Graeme Smith said feed plays a key role in farm profitability and animal health right through the year and especially over summer.

“Continuity of supply and quality are crucial. Our investment means we can make more, make it better and make it faster.”

He says the project has locked in SealesWinslow’s ability to manufacture and deliver a comprehensive range of stock feeds, with a strong focus on product quality. Enhancements to production have been supported by provisions for smarter storage and distribution solutions as well as specialist support with animal nutrition advisors working with customers to ensure the best results on farm.

The $10 million investment also includes integration and enhancement of information systems to improve and enhance business process such as order tracking and production planning, as well as improvements to manufacturing plant process control systems.


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